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Jason Del Rey was a senior reporter covering technology, branding, and company culture for Inc. Before joining Inc., his work appeared in Newsday, The (Newark) Star-Ledger, and the Staten Island Advance, and on In early 2007, Sam Yagan was convinced that Ok Cupid.com, the free dating site he and a partner founded in 2004, wasn't getting enough traffic.The company didn't want to fork over the cash for a large ad campaign, but after a guerrilla marketing stunt flopped, Yagan and his team decided to try something completely different.They launched Crazy Blind Date.com, a site that set up same-day blind dates for users.The hope was that the wacky idea would, at the least, spark press coverage of the parent site.In turn, by early 2008, Ok Cupid had doubled its monthly users to about two million, with 550,000 active daters.Sam Ewen, CEO of New York City—based Interference, liked the idea of Crazy Blind Date but suggested organizing a public event or using social media to publicize the site rather than relying on media reports.We will be here until you find that perfect person for you.

It’s a great way to get a feel for what we’re all about, for free! Well, we’re not like those other free dating websites with dating profiles that anyone can set up in seconds; our Relationship Questionnaire helps us to really get to know you and pair you with matches who will be exactly the right fit.founder Gary Kremen said the only way to succeed was to stop catering only to men and do a much better job of targeting women.Theresia Gouw Ranzetta, a general partner at Accel Partners, advised Ok Cupid to view Crazy Blind Date as a potential new business model, not just a PR stunt.Discover our expert dating advice: Throughout your search, our Customer Care Team is here to help.You can contact us with any question big or small and we promise to get back to you quickly.

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